Because they're so useless at everything they do that they desperately need to be associated with something - ANYTHING - that might be successful, even in a modest way.
If the SATS results are anything to go by then we should find out the UK's final medal tally some time around Christmas next year, by which time we may have a whole new sets of jugglers, whores and comic singers in government.
Plus ca change, eh?
FLJ